The method isn’t the missing piece. Yet, it is.

Over the years, I have worked with professionals who had already tried courses, apps, books, teachers and different techniques to improve their English. They had accumulated a considerable amount of information and experience, but often without seeing the change in their ability to use English that they actually needed. Their next question was often: “Maybe […]

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When Language-Learning Marketing Infantilizes Adults

“Learn a language like a child.” It is one of the most common ideas in language-learning marketing. We are told to play games, absorb language naturally, stop worrying about grammar, avoid analysis, and let the language “sink in.” The promise is usually appealing: if we can recreate the conditions in which children learn, perhaps adults

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