Your audience doesn’t know what matters

There is something I have noticed with a number of company clients when working on online presentations. Presenters often say their name and title, their product or service, or other job-related terminology in an unclear way, usually because they pronounce it too quickly. It may seem like a small detail, but it can change how […]

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More input = more ability? Not automatically.

We often assume that if we read more, listen to more, learn more and collect more information, we will naturally become better at using it. But learning something and being able to use it when the moment comes are not quite the same thing. I see this clearly in English. Professionals spend years learning new

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Five years later: why professional English development doesn’t have an endpoint

What makes a professional language training relationship last for five years? Perhaps the more interesting question is: why would professional English development need to last that long in the first place? In October over five years ago, I had a phone call with a Barcelona-based IVD company. What began as an opportunity to help a

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